Six Important Factors of Store Layout

Ideal Retail Store Layout

When planning to put up a business in-store or online business store, one of the things that should be given careful thinking is your store layout. It should be attractive and impressive enough to win customers or buyers. This is done by arranging the goods inside the store or on your webpage or website attractively. The focus of this document will be more a physical store establishment rather than of an online store.

If you have Retail Store, Factory Outlet, or any store establishment you need to think of your inside arrangement which will refers to the display area, the counter, the furniture and other equipment, the shelves, etc. Convenience of 

The store layout is influenced by several factors:

1.       The Type of Customers – Will the store cater to a specific age group, race and gender, or national, international or will it be for general patronage?

2.       The Type of Merchandise Sold– What type of merchandise will the store be selling? Dry goods? Wet goods? Schools Supplies? Office Supplies? Electronics? Services?

Ideal Convenience Store Layout

3.       The Space/ Area Limitation of the Store – Does your store have big space? Small space? The area or space allotted for the store will affect the arrangement of goods, pieces of furniture, equipment, etc.

4.       The Furniture and Equipment of the Store – Is there a need for the big pieces of furniture and equipment? These things should be limited only to the essentials. Those that are not important in the efficient management of the should not be included. It will only obstruct smooth flow of movement of both the customer and the seller.

5.       Manpower – This refers to the person who will be managing the store. A bigger store would require more people to attend to the customer’s needs.

Further Reading:

To know more about how to start and plan your selling activities read my article on: Five Simple Ways to Sell Your Products.